After Pastoring Life Church Green Bay for 5 years in 2017, Shawn and Sonny Hennessy asked themselves and their team: “What do we want our city to look like 20 years from now?”

They realized they wanted a way to be present in the community more than Sunday morning services. They intentionally decided to invest in the marketplace and become business owners.

The Exchange Coffee, Mercantile & Eatery was born. The unique products and peaceful environment inspire people all over the city through its simple elegance. Whether in need of an incredible cup of coffee, a bubble waffle, gourmet crepe or salad, a thoughtful gift, or a haircut from the parlor, the Exchange is for our city.

The Exchange Brand concept is now expanding to 5 other cities in the next 10 years. Other Exchange Brand business concepts in other cities are funded by the Hennessy’s, private investors or partners from that local city and separate from Life Church Green Bay.

Our vision is that this model would inspire other cities to locally invest in their dirt, to bring life-giving experiences to more communities. If you are interested in bringing this concept to your area, please contact us.